Raised in the high desert, Nereida Villarreal is a Creative Director and founder of Ysidras.com. Dating back to 2012, Nereida Co-founded VCR (Vintage Contemporary Reconstructed). VCR was a one-of-a-kind shopping experience providing an open platform for new, vintage, and reconstructed fashions. VCR’s vision was a combination of art, fashion, and music. Through connection of friends Nereida started to collaborate with Futra and become the visual art curator. This experience lead to work as a Stylist and Creative Director with a collective of photographers, videographers, sculptors and artists.